Technical SEO Optimization for Search Engines
Google evaluates website performance based on real-world user metrics. Optimizing Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) directly impacts search engine ranking.
Action Steps:
- Image & Media Compression: Converting legacy JPEG/PNGs to next-gen WebP/AVIF formats.
- Critical CSS & JS Splitting: Deferring non-essential script executions.
- Server Response Speed: CDN caching and TTFB optimization.